The first Sabon store opened in 1997 in the heart of Tel Aviv, Israel by the two founders of the chain, Sigal Kotler-Levi and Avi Piatok. The Sabon story began with making firm handmade soaps based on a 70-year-old Australian formula .They succeeded and the mouthwatering soap was sliced into hearty chunks, liberating the dreamy fragrances that would invite the curiosity, and envy, of their neighbors and friends.
Sabon uses high quality ingredients along with heart captivating designs. it especially pays attention to packaging and understand the deep meaning of the term "giving". From its early days, Sabon has been extraordinarily aware of nature, particularly using natural materials and preserving the environment in which we live.